In 2015, the United Nations launched the 2030 Agenda for Sustainable Development, centered on 17 Sustainable Development Goals (SDGs).
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This fictional challenge invites you to imagine yourself in 2030, as a key decision-maker in a roundtable conference at the Hospitality Operator Forum, celebrating the hospitality industry’s positive impact on the SDGs. You will represent leaders who contributed to transformative hospitality initiatives between 2025 and 2030.This challenge is supported by:

• Solenne Ojea-Devys, CEO of OKKO Hotels (a mission-driven hospitality company).
• Johanna Wagner, Impact-first entrepreneur and sustainability expert (Agence HoPe, JoinEDuC, BTSP).
  

Imagine how hospitality leaders achieved progress on one SDG between 2025–2030.

Choose your SDG focus from the proposals above:

• SDG2: Zero Hunger.
• SDG5 + 10: Gender Equality & Reduced Inequalities.
  
• SDG6: Clean Water & Sanitation.
  
• SDG13: Climate Action.
  
• SDG14 + 15: Life Below Water & Life on Land.
  

• Teams of 2 to 4 students.
• Each member must play a decision-making role (e.g., minister, NGO leader, academic).
  
• At least one member per team must represent a hospitality leader (Hotel GM, Group CEO, HR Director, etc.).
  

NOTE: The “Hospitality Leader” team member will be the one actively participating in the on-stage conference during the Hospitality Operator Forum on June 12 if their team is selected as one of the finalists.

• You must form a team of 2 to 4 students.

1. Video (Max 3 minutes – MP4 or YouTube link)

Simulate a round table conversation, including:

• Intro of the stakeholders and their roles.
• Their shared objectives related to the chosen SDG.
  
• Joint actions taken between 2025 and 2030.
  
• Key results and impacts.
  

2. Presentation (Max 13 slides – PDF)

Include:

• Stakeholder bios (roles, background, motivation).
• Top 5 joint actions with measurable impact.
  
• How hospitality business models were reshaped to align with SDG goals.
  

On the first slide, write down your real information: surname, first name, school, programme followed, email, phone number, individual photo, nationalities, and age.

Nexpects ambitious, systemic, and realistic strategies – not surface-level solutions.

• Practice public speaking and storytelling in a professional setting.
• Showcase your vision as a future hospitality leader.
  
• Gain visibility: the winning teams present on stage at the Hospitality Operator Forum.
  
• Be part of a forward-thinking initiative focused on sustainability and impact.
  
• Expand your network: spend time with Solenne Ojea-Devys (OKKO Hotels) and Johanna Wagner (Agence HoPe).
  
• Become a member of Hospitality ON ecosystem and attend key industry events, including the 25t edition of the Hospitality Awards and Hospitality Asset Forum.
  

Each finalist team will present their project during a 45-minute online session in the week of May 19.

This session includes:

• A presentation of your solution (approx. 20–25 minutes).
• A live Q&A with the jury (approx. 20 minutes)
  

The jury panel includes:

• Solenne Ojea-Devys (CEO, OKKO Hotels).
• Johanna Wagner (Agence HoPe).
  
• Emmanuelle (Director Hospitality ON).
  
• And two more actors.
  

Projects will be assessed based on:

• Ambition: How bold and transformative is your vision?
• Realism: Are your proposals grounded in real-world constraints?
  
• Cooperation: How well do your stakeholders collaborate?
  
• Impact: Are the proposed changes measurable and meaningful?
  
• Systemic thinking: Do you go beyond isolated actions to rethink hospitality models?
  

NOTE: A formal scoring grid will be shared with the jury and used to evaluate all equally.

• The June 12 panel will be entirely in English.
• Each four-finalist team selects one student to act as their "hospitality leader" on stage.
  
• All four selected students simulate a 2030 leadership panel discussion on the hospitality industry's contribution to the SDGs.
  
• They will be guided and suported beforehand by the event patrons.